Sponsor an athlete. Own the breakthrough.
Put your brand on an athlete's journey — their profile, their kit, their story. Pick a package on any athlete profile, they approve it, and ralli brokers the agreement end to end. Your payment is held securely and only released as deliverables land.
Every deal is athlete-approved and reviewed by the ralli team before it's sent. No charge until you sign.
From request to activation in days, not months.
A typical sponsorship moves from request to signed agreement in 2–7 days. We email you at every step — no chasing required.
Three starting points. Fully customisable.
Packages set the shape of the deal — deliverables, duration and indicative cost. The final agreement is always shaped with the athlete and confirmed before you sign.
Custom packages welcome — tell us your budget and objectives from any athlete's profile and we'll build it.
Estimated reach, shown up front.
Followers don't equal reach — so every sponsorship request shows an estimated monthly impressions range instead. It combines the athlete's following with typical organic reach rates and posting cadence for their audience size.
- A realistic range, not a vanity follower count
- Shown next to the athlete's photo, sport and country in the request
- Compare athletes on like-for-like potential impressions
- A guide for planning — never a guarantee of views
Built to protect both sides.
ralli brokers the deal
We introduce, shape terms, handle contracting and payment, then report on delivery. No retainers — just a simple, athlete-approved agreement.
Athlete approval required
Every request goes to the athlete and their guardian or agent. They can approve, decline or walk away before signing.
3-partner cap per athlete
Athletes hold up to 3 concurrent official sponsors so your brand is never lost in a crowd.
Payment held, released on delivery
Your payment is held by ralli and released to the athlete as each deliverable is completed. If something isn't delivered, the unreleased balance comes back to you.
Estimated reach up front
Every request shows an estimated monthly impressions range based on the athlete's following and posting cadence — before you commit a dollar.
Term & renewal
One-off through to 12 months. Renewal is always a fresh conversation — never automatic.
Common questions about sponsorship.
How do I sponsor a specific athlete?
Open their profile and hit 'Sponsor'. Choose a package (Community, Performance, Principal or custom), a duration and an indicative budget. It comes straight to the ralli partnerships team, who broker the agreement with the athlete and their team.
How is my money protected?
Payment is held by ralli — not paid straight to the athlete. Funds release only as each agreed deliverable is completed. If a deliverable never lands, the unreleased balance is returned.
What does 'estimated reach' actually mean?
It's an estimated monthly impressions range — the athlete's follower count combined with typical organic reach rates and posting cadence. It's a guide to compare athletes, not a guarantee of views.
What if the athlete declines?
No cost, no awkwardness. You're never charged until an agreement is signed — a declined request simply closes, and we can suggest similar athletes in the same sport or region.
Can I sponsor more than one athlete?
Absolutely — many partners run a small roster across different sports or regions. Each deal is scoped and signed separately so expectations stay clear.
Is this the same as corporate membership?
No. Sponsorship is a one-off agreement with a specific athlete. Corporate membership is an ongoing programme with a brand portal, milestone attribution and rewards. They work well together — but you can do either on its own.
Find your athlete. Start the conversation.
Browse emerging and elite athletes across 40+ sports and sponsor the journey you want your name on.
Looking for ongoing brand placement instead? Corporate / Brand Membership covers portal access, milestone attribution and rewards.