Put your brand on an athlete's journey — their profile, their kit, their story. Pick a package on any athlete profile, they approve it, and ralli brokers the agreement end to end. Your payment is held securely and only released as deliverables land.
The athlete receives their full agreed fee. Your brand pays a separately itemised 15% brokerage fee (minimum $250) on top. No charge until you sign.
A typical sponsorship moves from request to signed agreement in 2–7 days. We email you at every step — no chasing required.
Every step has one clear owner, and everyone is kept in the loop by email.
Brand
Summit Outdoor Co. picks the Performance Partner package on Sofia Marlow's profile and sends a short request.
Athlete
Nothing yet — no one contacts the athlete until ralli has checked the brand.
ralli
Checks the brand is genuine, a good fit and has a realistic budget.
Brand
Gets an email confirming the request is being reviewed.
Athlete
Gets the offer with the full $6,000 fee and deliverables. Accepts, asks a question or declines. Under-18s: the guardian decides.
ralli
Sends a gentle reminder after 48 hours if there's no reply.
Brand
Receives a proposal: $6,000 athlete fee + $900 brokerage (15%, $250 minimum) = $6,900. Can sign or counter.
Athlete
Sees the deal move to “In negotiation”.
ralli
Approves the proposal before anything reaches the brand. Nudges the brand if it's unsigned after 5 days.
Brand
Signs and pays $6,900 by card. The money is held by ralli, not the athlete.
Athlete
Countersigns from the Sponsorships page — reminded after 3 days if needed.
ralli
Approves the fully signed agreement and tells the brand it's live.
Brand
Opens a private progress page (no login) showing each deliverable and a link to the finished work.
Athlete
Taps “Mark as done” and adds a link for each piece of work. Gets a friendly heads-up if a date slips.
ralli
Checks each piece of work, then emails the brand when it's complete.
Brand
Gets a recap of everything delivered, with links, plus an easy way to renew.
Athlete
$1,200 lands in their ralli wallet as each of five deliverables is approved — $6,000 in total.
ralli
Releases each payment with one tap; the deal closes automatically when the last one is paid.
If plans change: injuries or missed work are rescheduled or refunded to the brand; a brand cancelling before work starts gets the athlete fee back in full.
Packages set the shape of the deal — deliverables, duration and indicative cost. The final agreement is always shaped with the athlete and confirmed before you sign. Prices shown are indicative athlete fees; a separately itemised 15% brand-paid brokerage fee (minimum $250) is added on top.
Custom packages welcome — tell us your budget and objectives from any athlete's profile and we'll build it.
North Peak and Sofia are fictional examples that show the real journey a sponsor follows: athlete approval, a clear agreement, payment held by ralli, delivery evidence and staged releases.
Sofia Marlow (DEMO)
Distance running · Performance Partner
$6,000
6 months
40%
Released
20%
In review
40%
Remaining
Race-day branding
$1,200 to athleteBrand placement confirmed for two race weekends
Complete · 20% release
Content collaboration 1
$1,200 to athleteTraining-day story and product integration
Complete · 20% release
Content collaboration 2
$1,200 to athleteRace-week preparation feature
In review · 20% release
Content collaboration 3
$1,200 to athleteSeason reflection and next-goal feature
Upcoming · 20% release
Progress updates
$1,200 to athleteMonthly updates plus a final results summary
In progress · 20% release
You do not need to create another account for a one-off sponsorship. Corporate members get a full login when they want to manage several athletes and an ongoing funding programme.
Open your private email link whenever you need it. No password or separate portal to maintain.
A dedicated login for brands running a broader athlete programme, sponsorship portfolio or recurring funding plan.
Performance apparel, recovery, nutrition and local businesses can all build credible partnerships around real athlete goals.
NORTH PEAK
Performance apparel
STRIDE LAB
Running technology
FIELDHOUSE
Training & recovery
SUMMIT
Sports nutrition
Illustrative examples only — not current ralli partners.
Followers don't equal reach — so every sponsorship request shows an estimated monthly impressions range instead. It combines the athlete's following with typical organic reach rates and posting cadence for their audience size.
We introduce, shape terms, handle contracting and payment, then report on delivery. No retainers — a separately itemised 15% brand-paid brokerage fee (minimum $250), on top of the athlete’s agreed fee.
Every request goes to the athlete and their guardian or agent. They can approve, decline or walk away before signing.
Athletes hold up to 3 concurrent official sponsors so your brand is never lost in a crowd.
Your payment is held by ralli and released to the athlete as each deliverable is completed. If something isn't delivered, the unreleased balance comes back to you.
Every request shows an estimated monthly impressions range based on the athlete's following and posting cadence — before you commit a dollar.
One-off through to 12 months. Renewal is always a fresh conversation — never automatic.
For new sponsorships, the brand pays a separately itemised 15% brokerage fee (minimum $250) on top of the agreed athlete fee. A $6,000 athlete fee means $900 brokerage and a $6,900 brand total; on a $1,000 athlete fee the $250 minimum applies, for a $1,250 brand total. The athlete receives their full agreed fee as approved deliverables are completed. Existing agreements keep their original terms. Ordinary backing remains separate: 85% goes to the athlete and 15% to ralli.
Open their profile and hit 'Sponsor'. Choose a package (Community, Performance, Principal or custom), a duration and an indicative budget. It comes straight to the ralli partnerships team, who broker the agreement with the athlete and their team.
Payment is held by ralli — not paid straight to the athlete. Funds release only as each agreed deliverable is completed. If a deliverable never lands, the unreleased balance is returned.
It's an estimated monthly impressions range — the athlete's follower count combined with typical organic reach rates and posting cadence. It's a guide to compare athletes, not a guarantee of views.
No cost, no awkwardness. You're never charged until an agreement is signed — a declined request simply closes, and we can suggest similar athletes in the same sport or region.
Absolutely — many partners run a small roster across different sports or regions. Each deal is scoped and signed separately so expectations stay clear.
No. A one-off sponsor follows their deal through a secure Sponsorship Hub link — no account needed. Corporate members receive a full login for managing multiple athletes, funding, reporting and rewards. They work well together, but you can do either on its own.
Browse emerging and elite athletes across 40+ sports and sponsor the journey you want your name on.
Looking for ongoing brand placement instead? Corporate / Brand Membership covers portal access, milestone attribution and rewards.