Don't sponsor athletes. Power them.
ralli lets your brand fund a live portfolio of emerging and elite athletes — and get publicly credited on every milestone they hit. Real outcomes. Real stories. Your brand attached to both.
"Freya qualified for the World Cup final on the uneven bars."
More than a sponsor logo. A story your brand helps write.
Traditional sponsorship buys you a patch on a jersey. ralli attaches your brand to the moments that matter — the training, the milestones, the wins, and the community that cheers them on.
'Powered by your brand' on every milestone
Every time a backed athlete hits a milestone — PB, selection, podium, championship — your brand is credited on the announcement, the profile, the socials and the reward drop.
Own the story, not just the logo
You're not just a sponsor patch. You're the reason a national selection happened, a coach got hired, a flight got booked. Real outcomes, tied to your brand.
Athlete-led content, ready to reuse
Every athlete you back posts training clips, milestone moments and updates you can license and re-share. Authentic content at a fraction of agency cost.
Measurable impact reports
Monthly dashboards show reach, milestones funded, backer growth on your roster, and the ralli Rewards points your brand distributed to fans.
Reach engaged communities
Your logo sits on the profiles fans, family, coaches and media check daily. Warm audiences, not paid impressions.
Auto-allocation on autopilot
Set rules by sport, country, gender or level — ralli distributes your credits across matching athletes automatically. No manual admin.
Values-aligned partnerships
Every athlete is manually vetted for character, story and commitment — reducing exposure risk and helping you back people who fit your brand's world.
Rewards kick-back your team can spend
Every $10 committed earns 1 ralli Rewards™ point — plus pro-rata Reward Pool drops when your athletes hit milestones. Redeem in the Vault for premium merch, memorabilia, vouchers and VIP event tickets. Perfect for corporate gifting or employee incentives.
Multi-seat brand portal
Invite unlimited teammates into your brand portal — marketing, founders, community leads, even athlete-facing staff. Everyone can browse, back and allocate credits under one shared wallet, with a full audit trail of who backed whom.
Global roster, local relevance
Back athletes in your target markets or across the ecosystem. From grassroots clubs to world-champs contenders.
Your command center for athlete impact.
A dedicated portal for your brand or organisation — with everything you need to allocate credits, discover athletes, redeem rewards, and prove impact. Rolling out to all partners.
Welcome back · Nike Athletes HQ
Champion tier · renews Nov 1
Credits, allocations & real-time impact.
See your available credits, athletes backed, monthly allocations and live impact chart at a glance. Recent milestones stream in with your brand attribution attached.
- Available credits + one-click top-up
- Portfolio impact chart (30 / 60 / 90 days)
- 'Powered by your brand' milestone feed
- ralli Rewards™ balance always visible
Filter, back and auto-allocate in seconds.
Browse the full roster with filters for sport, country and level. Every card shows the athlete's Ultimate Goal, backer count and quick-back presets — plus a one-tap Auto-back toggle.
- Quick-back presets ($250 / $500 / $1,000 / $2,500)
- Auto-back rules by sport, country, level
- Ultimate Goal front and centre
- Team seats — everyone backs from the same wallet
MemorabiliaSigned heavyweight boxing gloves
450 pts
MemorabiliaFramed pro rugby jersey
550 pts
MemorabiliaSigned hardwood basketball
400 pts
TicketsF1 Paddock Club™ weekend
2,500 pts
TicketsThe Masters® VIP badge
1,800 pts
TicketsPremier League hospitality box
1,500 pts
Every credit committed comes back as premium rewards.
Brands earn 1 ralli Rewards™ point per $10 committed — plus pro-rata Reward Pool points when your athletes hit milestones. Redeem in the Vault for signed memorabilia, premium merch, gift vouchers and VIP event tickets — perfect for gifting clients or incentivising your team.
- Signed memorabilia & limited drops
- VIP events — F1, Wimbledon, Masters, Premier League
- Premium merch (Alo, Lululemon, On, Nike)
- Redeem to any recipient — clients, staff, winners
- Corporate gifting & employee incentives
Earned from $95k committed + 4 athlete milestones this quarter.
Screenshots are a preview of the Partner Portal. Interfaces may evolve as we ship.
Every milestone. Every profile. Your brand, front and centre.
When an athlete you back earns a PB, a national selection, a podium or a championship — the announcement doesn't just say they did it. It says your brand powered it.
- Attribution on the athlete's public profile milestone card
- Credit in the ralli milestone feed seen by every backer
- 'Powered by' badge in reward-drop notifications to fans
- Co-branded milestone graphics (Partner + Champion)
- Optional hero placement on major milestones (Champion)
From application to attribution in under a week.
Apply & get approved
Tell us about your brand and the causes / sports / regions that matter. We approve within 24 hours.
Choose your tier & top up
Pick Supporter, Partner or Champion. Credits land in your brand wallet the moment payment clears.
Allocate to athletes
Manually pick your roster or set auto-allocation rules. Your logo appears on every profile you back ≥ $250/mo.
Get credited on every milestone
As athletes hit milestones, your brand is publicly attributed — on profiles, in feeds, in reward-drop notifications to their supporters.
Where every dollar goes.
No opaque fees. No lock-ins. Every credit you commit is tracked and reported.
Nominate your whole team. One wallet, many voices.
ralli isn't a solo login. Invite multiple teammates into your brand portal so marketing, founders, community leads and staff can all play a part in choosing which athletes your brand powers.
- Unlimited teammate invites across every tier
- Roles: Owner, Admin, Allocator, Viewer
- Everyone allocates from the same shared credit wallet
- Full audit trail — see who backed which athlete and when
- Great for internal 'pick an athlete' campaigns and team culture
Choose your commitment level.
All tiers include the brand portal, 'Powered by' milestone attribution, and eligibility to request official partnership placement on athletes you back at their tier threshold. Credits are issued 1:1 with your monthly commitment. See the partnership framework below.
Supporter
For early-stage brands entering athlete partnerships.
Direct athlete funding
$350 / month · $4,200 a year
70% of every credit goes straight to athletes
15% builds the ralli Vault & rewards ecosystem
- Back up to 5 athletes
- 'Powered by' credit on milestones you fund
- Brand portal + monthly recap
- Aggregated athlete updates feed
- Logo on profiles you back ≥ $250/mo
Partner
For growth brands scaling athlete-led marketing.
Direct athlete funding
$1,400 / month · $16,800 a year
70% of every credit goes straight to athletes
15% builds the ralli Vault & rewards ecosystem
- Back up to 25 athletes
- Auto-allocation rules (sport / country / level)
- Priority placement in the 'Backed by' strip
- Co-branded milestone announcements
- Team seats + monthly impact reports
- Featured on the brands hub
Champion
For enterprise brands committing to the ecosystem.
Direct athlete funding
$3,500 / month · $42,000 a year
70% of every credit goes straight to athletes
15% builds the ralli Vault & rewards ecosystem
- Unlimited athlete backings
- Dedicated partnerships lead
- Custom milestone campaigns + hero placement
- Athlete content licensing rights
- Custom impact reports & data feed
- Case-study feature on rallihq.co
How official brand partnerships work.
Any brand can back any opted-in athlete at any amount. To place your logo on an athlete's profile and be listed as an official ralli partner, you cross a tier-based threshold and the athlete approves. Designed to protect athlete brand value and give partners meaningful signal.
Partnership thresholds
Sustained monthly commitment is the preferred path — it signals real partnership intent and creates predictable athlete income. Rolling 12-month window applies to cumulative eligibility.
3-partner cap per athlete
To keep profiles clean and each partnership meaningful, athletes can hold up to 3 concurrent official brand partners. Logos are shown equally — no premium slots, no bidding wars.
At-cap athletes
When an athlete is at 3/3, you're told before committing credits so you can pick another athlete. You can still back at-cap athletes as a standard supporter (no logo, no partner status).
Athlete approval required
Every partnership request goes to the athlete for approval within 48–72 hours. They can approve, decline, or revoke at any time. Credits are returned if declined.
Category warnings (not blocks)
Athletes are shown an amber warning if your category overlaps an existing partner (e.g. Footwear). They decide — ralli informs, doesn't gatekeep.
Non-exclusive by default
ralli partnerships never restrict athletes from signing sponsors or brand deals outside the platform — including in your category. Exclusivity is a separate direct agreement between brand and athlete.
Term & renewal
3-month minimum term across all tiers. Renewal requires fresh athlete approval — never automatic. Silence at renewal ends the partnership cleanly.
Partnership flow
Below-threshold backing is always available — funds flow to the athlete at the same 70/15/15 split, and your brand appears in their backer list, just without logo placement or official partner status.
Where your brand shows up once a partnership goes live.
Approved partnerships unlock persistent, high-frequency exposure across the athlete's profile, every milestone moment, and every touchpoint their backer community receives.
On-profile placement
- Partner logo strip on the athlete's public profile (persistent while active)
- "Backed by [Brand]" badge on athlete card in discovery
- Logo watermark on the athlete's featured hero rotator slot
- Partner mention in the "Ultimate Goal" support block
Milestone moments
- Logo on auto-generated milestone-unlocked social share cards
- "Powered by [Brand]" tag on milestone announcement emails to every backer
- Partner credit on the athlete's public milestone timeline
- Featured mention in the public Rewards Ledger snippet
Backer communications
- Logo footer on all athlete → backer email updates
- Partner shoutout in monthly athlete recap emails
- Named mention in guest-backer milestone alerts
- Logo on Vault reward redemption confirmations tied to that athlete
Content & storytelling
- Access to the athlete's raw content library (per-asset approval)
- Co-branded athlete story blog post on rallihq.co (1x per quarter minimum)
- Quote / testimonial rights for your own brand marketing
- First look at behind-the-scenes content drops (48h window)
Platform-wide exposure
- Logo in ralli's "Our Partners" wall and site footer
- Rotational spotlight in the monthly ralli newsletter
- Tagged in ralli's social posts featuring the athlete
- Listed on the athlete's "Meet the Backers" wall
Events & activations
- First right of refusal on athlete appearances during the partnership
- Priority access to invite the athlete to brand activations
- Co-hosted Vault reward drops (e.g. signed merch experiences)
Data & insights
- Monthly partnership performance report: reach, milestone events, backer growth attributed to the partnership window
- Aggregated, anonymized audience demographic snapshot for the athlete
All exposure is scoped to the active partnership window. When a partnership ends or isn't renewed, logo placement, badges, and partner mentions are removed across the platform.
Who ralli is built for.
One hub for every organisation that wants to be publicly attached to athlete progress.
Brands & companies
Sportswear, nutrition, health, wellness, tech — brands whose customers already care about athletes.
Clubs
Back your own roster, discover feeder-club talent, and turn your community into monthly supporters.
Federations & national bodies
Verify athletes, run cohort funding programmes, and see live progress across your entire pathway.
Colleges & schools
Fund student-athletes, alumni-back current teams, and give parents a transparent way to contribute.
Common questions from brands.
How is 'Powered by your brand' displayed?
Whenever an athlete you back submits an approved milestone, the milestone card on their profile shows 'Powered by [Your brand]' with your logo. The same attribution appears in the milestone feed, backer notifications, and any co-branded announcement.
Can we license the content athletes post?
Yes — Partner and Champion tiers include athlete content licensing for use in your marketing, subject to the athlete's approval on a per-asset basis.
Do our backings translate to any rewards for us?
Brands earn ralli Rewards™ points at 1 point per $10 committed, plus pro-rata Reward Pool points when your athletes hit milestones. Redeem in the Vault for merch, memorabilia, vouchers and events.
Can we sponsor a specific sport or country?
Yes — auto-allocation rules let you scope your commitment to sport, country, gender, or level. Your credits distribute automatically across matching athletes.
Can we invite multiple people from our team?
Yes — every tier includes unlimited teammate seats. Invite marketing, founders, community leads or athlete-facing staff into your brand portal. Everyone allocates from the same shared wallet with roles (Owner, Admin, Allocator, Viewer) and a full audit trail of who backed which athlete.
Can we use ralli Rewards™ for corporate gifting or employee incentives?
Absolutely — that's one of the most popular use cases. Redeem your Vault points for premium merch, signed memorabilia, gift vouchers, or VIP event tickets (F1 paddock, Wimbledon, Masters, Premier League) and send them to clients, staff or community winners. Same Vault, same catalogue as members.
What happens if we want to pause?
You can pause or cancel at any time from the brand portal. Already-committed credits remain with athletes; future allocations stop immediately.